010. Coway
Typology
Commercial
Usage
Exhibition
Floor Area
176.6m2 / 53.4py
Client
Coway
Involvement
Concept design, Construction
Photography
Completed
July, 2022
Location
Coway-gallery, 3F, 38, Digital-ro 26-gil, Guro-gu, Seoul, Republic of Korea
010. Coway
Typology
Commercial
Usage
Exhibition
Floor Area
176.6m2 / 53.4py
Client
Coway
Involvement
Concept design, Construction
Photography
Completed
July, 2022
Location
Coway-gallery, 3F, 38, Digital-ro 26-gil, Guro-gu, Seoul, Republic of Korea
자연은 자기 실체를 끌어내고, 살아 숨 쉬고, '활동' 한다.
자연속 개체들이 모여 각자의 향기를 지니며, 늙어가고, 숨쉰다.
개체는 자연의 공간속 자신의 시간을 간직한다.
물과 흙과 돌과 나무등 각자의 움직임으로부터 시작되어
자연이라는 공간 속에 동적 움직임을 갖는다.
요컨대 이 개체들은 자연의 시간속에 '순환'되어진다.

물은 자연에서 비로 내리며 태어나,
돌과 나무에 물이 차고,
흙은 또다른 생명의 자양분으로,
또다시-

코웨이의 이번 전시는
자연의 순환속에 개체(사물_물, 돌, 흙, 나무 등)들이 존재하듯
추상화된 자연과 개체(인위적 자연)를 배치하여 공간화 하고자 한다.


[Natural Abstraction]

Nature draws forth its own essence, breathes, and 'acts'.
Entities within nature gather, each carrying its own scent, aging, and breathing.
Each entity preserves its own time within the space of nature.
From the movements of water, soil, stones, and trees, dynamic movements emerge within the space called nature.
In essence, these entities are 'circulated' within the time of nature.

Water is born as rain in nature,
Filling stones and trees,
Soil serves as nourishment for another life,
Once again -

For its upcoming exhibition, Coway aims to place abstracted forms (objects) within the abstracted nature,
within the overarching framework of nature's cycle.

Abstracted forms symbolize the technical plans of completed products,
representing a symbolic beginning of abstraction within the overarching cycle of abstracted nature.
Therefore, interconnected with uniquely shaped objects, the space of nature is created, signifying another cycle.

The form of abstract structure is created through the interaction of warmth and coldness, possessing both emotional and rational
unique density, harmonizing warmth and coldness. It aims not only from a functional perspective but also to symbolize the abstraction

of objects liberated from their existence and function, portraying the process of technical planning through abstraction.

This serves as a message to Coway's consumers, hoping to serve as a means of communication where the brand can be viewed
not just as a product, but as an image.
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